About us

Launched in 2018, LBS Consulting LLP is a boutique marketing and communications firm headquartered in Mumbai. As specialists in consumer campaigns, we work with upcoming and established brands alike to deliver a communication strategy tailor-made for them.

We have created and executed successful campaigns for brands across industries like luxury and lifestyle, interiors and architecture, travel and hospitality, and food and beverages. Over the years, our team has also honed its expertise in complementing industries like corporate, technology, health and finance.

Our in-depth consumer knowledge helps us devise bespoke marketing programs, which are tailor-made for each client. We offer not only traditional PR & media outreach, but also social media, online marketing and special event-led publicity. Our communication strategy integrates the power of good content aimed at the right influencers and media to effectively create a narrative that connects our clients to their audiences. We believe in personalised attention and the power of unique storytelling to build brands that are relevant, credible, responsible and inspirational.

  • As a boutique firm, we understand the importance of personalised attention and tailor-made services for your business requirements.
  • We are accessible and aware. We stay updated on industry happenings so that your campaigns are dynamic and effective.
  • We believe in collaborating with experts. Whenever required, we bring the right resources on board to stay true to your brand’s objectives.
  • We believe in quality over quantity, which is why we only work with select clients at a given time.
  • Our approach is multi-disciplinary. We believe in integrated marketing to communicate your story.

Leila Bilimoria Surti


With over 15 years of experience in communications, Leila began her career with Edelman PR in New York, after graduating with a Bachelor of Arts from Denison University, USA in Economics and Communication. Leila has also previously worked with GolinOpinion — MullenLowe Lintas Group’s PR division — as an Associate Vice President for the Corporate, Consumer & Lifestyle practice. Leila has also worked with Barclays Global Retail and Commercial Bank in India as part of their external, internal and corporate social responsibility team.

During her time in marketing communications, she worked closely with the senior leadership of over 100 brands, including leading multinational and Indian brands. She has a broad range of experience in assisting and advising clients on their communication strategy, brand building, customer engagement and crisis management.

Her portfolio includes mandates like Lamborghini, Tourism Victoria, Etihad Airways, Netherlands Consulate, Starwood Group of Hotels, Lifebuoy, Rio Tinto Diamonds, National Centre for the Performing Arts, Budweiser, Standard Chartered Bank and DP World.

Arathi Menon

Arathi is a media communications professional with over 12 years of experience in public relations across Consumer, Corporate, Technology, Health and Finance practices. She studied Mass Communication, with a specialisation in corporate communications from Manipal School of Communications, after which she worked with Weber Shandwick India. Arathi has also worked with leading firms like Edelman, GolinOpinion and Prime Focus Technologies.

She is known for her expertise in brand communication, digital media strategy, social media content, influencer engagement, brand advocacy and crisis management.

Benjamin Bamnolkar

Benjamin is a media and public relations expert, who previously worked with GolinOpinion. His forte is Luxury & Lifestyle, Art & Culture, and his erstwhile repertoire includes brands like National Centre for the Performing Arts, Chhatrapati Shivaji Maharaj Vastu Sangrahalaya, British Council India, VIP Industries, Skybags, Carlton Bags, Caprese and Heinz India among others.

Kanchi Buch

Kanchi is a public relations professional with over four years of experience in building and strengthening communications for brands across Media & Entertainment, Hospitality, F&B. Her experience includes work on leading brands like Sony Pictures Networks India and Marriott Group in India. She has also worked with start-ups across verticals such as wellness, ad-tech, AI and hospitality. Over the years, she has developed a strong understanding of various communication goals and a knack to suggest strategies to achieve targets effectively.